By Adrian James, SG: HerBridal is a premium gown supplier and online retailer specializing in wedding dress Singapore. As today¡¯s modern bride turns to online shopping to find her perfect wedding dress, they are a shop that can promise affordable elegance. What started out 20 years ago as a wholesale maker of wedding gowns supplying popular labels and bridal salons has grown into a full-fledged online bridal retailer and designer. The new strategy they are adopting is to offer the most competitive prices that no buyer can resist.

Brides who visit the site will be spoilt for choice. Browse through their catalogs and you will find luxurious satins, flowing silk organza, delicate laces, airy tulle and fluted silhouettes that come together to create not just a dress, but an expression of radiant femininity. As such, HerBridal can claim to be one of the most appealing brands of bridal apparel around the globe.

Their new business approach would be to target the middle end market by lowering prices to capture more market share. This is what makes the HerBridal collection even more exciting and sought-after. Note that this does not mean the dress you order will arrive looking cheap. The company pledges quality and makes it their top priority for every order to undergo a rigorous Quality Check before it is shipped. Knowing class and style is essential for the perfect bridal gown, they also offer custom sized dresses to ensure every bride fits into their dress flawlessly.

Apart from solely focusing on the bride herself, why not spend a little more attenetion on the bridesmaids, whom are equally important as well in a wedding. Hence, Herbridal is also a provider of bridesmaid dresses Singapore for the bridesmaids to dress up elegantly, but definitely not to outshine the bride!

No doubt every woman will want to be like a fairytale princess on her wedding day. My recommendation is to give HerBridal a shot. Their offer of top quality dresses and style will definitely ensure the bride¡¯s memories of her wedding will stay with her happily ever after.